Public relations

Reaching our clients’ communication goals has top priority for us. Working together with you, we develop an all-encompassing communication strategy, define concrete measures and provide support with timely implementation. Since the principles of integrated communication guide all our activities, our campaigns integrate seamlessly into your company’s communications processes.

With MEXPERTS, you can take advantage of the benefits of “one-stop shopping” and receive all the required services from a single source. We perform research in your company’s specialized departments to define topics of interest (for press releases and trade articles, for instance). Then we identify the relevant media partners and secure the best possible placement of these topics in the press. As a rule, each of our clients has a defined point of contact in the agency in order to provide a path of minimal effort to achieve maximum effectiveness in public relations!

MEXPERTS offers the full scope of PR activities:

  • Development of PR strategies and concepts
  • Classic press relations, public relations, and online PR measures
  • Writing of press releases and journalistic copy (such as technical articles, user reports or corporate portraits)
  • Creation and editing of images, such as press photographs and illustrations
  • Translation of publications and press releases/articles
  • Creation and maintenance of a dedicated media distribution list
  • Development and production of press kits
  • Cultivation of relationships with relevant journalists
  • Sending of press releases to the media via personalized e-mail, the postal system, or fax
  • Handling of requests from editorial offices
  • Organization and implementation of visits to editorial offices, interviews (including telephone interviews), meetings with media representatives, press conferences and press trips
  • Organization of product tests, handling and managing of press samples (review copies, test devices, etc.)
  • Recording of press events using professional video equipment followed by video editing and online publication

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